Toriara Naturals
Toriara Naturals is a natural beauty brand that produces and retails a range ofskincare products. Our products are 100% natural and freshly handcrafted in small batches using only the pure natural, unrefined, and ethically sourced ingredients within Africa that provide real benefits for the skin and deliver results you can see and feel.
Job Summary
- Review overall macroeconomy to distill impact of economic indices on the company’s operations
- Monitor and analyze emerging industry trends, competitive insights, customer preferences and growth opportunities for the business.
- Develop and implement long-term strategic plans to drive business growth and profitability.
- Collaborate with key stakeholders to develop and execute strategic plans in alignment with the company’s mission and vision.
- Provide guidance and strategic direction to teams in alignment with overall company strategy.
- Lead the identification of new product categories, partnerships, and market segments to drive innovation and brand expansion.
- Oversee the development of new products in alignment with the brand’s values and customer needs.
- Work closely with relevant teams to launch new products and market expansion initiatives.
- Develop Go-to-market strategies for domestic, regional and international market expansion
- Define and maintain a strong, cohesive brand identity that reflects the company’s vision.
- Manage and execute brand event, PR, campaigns, collaborations, and activations that enhance visibility and customer engagement.
- Develop programs to communicate the company’s sustainability efforts to customers and stakeholders
- Champion sustainability initiatives, including brand passion projects, to strengthen the brand’s social and environmental impact.
- Monitor and report on the progress of strategic initiatives to relevant stakeholders
- Review business performance and benchmark internally and externally as input into strategy development or performance improvement
- Establish and track KPIs to evaluate the success of strategic initiatives.
- Manage multiple initiatives, prioritizing tasks and resources to meet strategic objectives.
Key Requirement and Skills
- Bachelor’s Degree in Business Admin., Strategy, Marketing or a related field (MBA is a plus).
- 3+ years of experience in strategic planning, business development, or a similar role preferably in FMCG, manufacturing or retail industry.
- Strong expertise in market research, data analysis, and strategic decision-making.
- Strong creative and analytical skills with a passion for innovation.
- Proficiency in strategy and marketing tools, analytics platforms, MS office tools (especially PowerPoint, infographics) and project management tools.
- Excellent communication, leadership, and organizational abilities.
- Ability to work collaboratively in a fast-paced environment.
Key Performance Indicators
- Strong Brand Identity
- Implementation of Strategic Initiatives for Customer Growth & Market Expansion
- Superior Financial Performance
- Timeliness in the implementation of assigned tasks and activities.
How to Apply
Interested and qualified candidates should send their updated CV to: tnorecruits@gmail.com using the job title as the subject of the mail.
Note: Only shortlisted candidates will be contacted.