Digital Marketing / Social Media Manager (Retail)

Tivana Workforce is a workforce solutions company that provides services that unlock the full potential of human capital to drive business excellence and growth in an ever-evolving marketplace. Our Services include Staffing and Recruitment, Workforce Management, Training and Development, Technology Solutions, HR Consulting, Team Retreat Planning and Specialized services.

 

Job Summary

• The Digital Marketing / Social Media Manager will be responsible for promoting the retail shop’s products online, managing all social media channels, and driving customer engagement and sales through digital campaigns.
• The ideal candidate will create content, monitor trends, manage online ads, and grow the brand’s online presence. This role requires creativity, digital skills, and a strong understanding of retail marketing.

 

Key Responsibilities

Social Media Management:

• Manage and update social media accounts (Instagram, Facebook, TikTok, WhatsApp Business, etc.).
• Plan, create, and publish engaging content—photos, videos, reels, stories, and product showcases.
• Respond to customer messages, comments, and inquiries promptly.
• Maintain a consistent brand voice and visual style.
• Grow the store’s social media followers and engagement rate.

Digital Marketing & Online Promotion:

• Plan and execute online marketing campaigns and promotions.
• Manage sponsored ads on Facebook, Instagram, and Google.
• Track digital performance and optimize ads for better reach and conversion.
• Promote new arrivals, special offers, and seasonal sales.
• Collaborate with the sales team to align online promotions with in-store activities.

Content Creation & Branding:

• Photograph and video products for marketing use.
• Create product descriptions, captions, and marketing copy.
• Design simple digital materials—flyers, banners, price lists, etc.
• Work with graphic designers (if available) to maintain brand aesthetics.

Customer Engagement & Conversion:

• Convert online inquiries into actual sales through effective communication.
• Direct customers to the store or online order channels.
• Follow up with potential leads and maintain customer lists.
• Develop email and WhatsApp marketing campaigns.

Analytics & Reporting:

• Monitor analytics for social media accounts and websites.
• Track engagement, reach, growth, and campaign performance.
• Prepare weekly/monthly digital marketing reports.
• Provide recommendations for improvement based on data insights.

Market Research & Competitor Analysis:

• Identify trending products and content styles in the retail industry.
• Study competitors’ online strategies and suggest improvements.
• Stay updated with digital marketing trends, tools, and social media algorithms.

E-Commerce Support (If applicable):

• Upload products to online store platforms.
• Manage product descriptions, prices, and promotional updates.
• Track online orders and coordinate with sales for fulfillment.

 

Qualifications & Experience

• OND / HND / Bachelor’s Degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing or social media management.
• Experience in retail marketing is an added advantage.
• Basic knowledge of online advertising tools (Facebook Ads Manager, Google Ads).
• Ability to create and edit simple videos and graphics.

Skills & Competencies:

• Strong content creation and storytelling skills.
• Good photography and basic video editing abilities.
• Knowledge of social media trends and algorithms.
• Strong communication and customer service skills.
• Creativity and attention to detail.
• Ability to work independently and meet deadlines.
• Basic graphic design skills (Canva or similar tools).

Personal Attributes:

• Creative and innovative.
• Social media savvy and trend-aware.
• Organized, proactive, and results-driven.
• Friendly, responsive, and customer-focused.
• Strong sense of responsibility and brand awareness.

 

How To Apply

Interested and qualified candidates should send their CV and Photograph to: tivanaworkforce@gmail.com using the job title as the subject of the mail.