Content Writer

RusselSmith is a leading integrated energy services provider with a focus on asset integrity management, operations and production, technology solutions and engineering.

Our services ensure that our customers have access to reliable data about the states of their assets and that their assets continue to perform reliably and safely all through their initial design lives, and even for extended periods after their design lives.

Job Summary

• The Content Writer is responsible for creating clear, engaging, and compelling written content that supports the organization’s marketing, corporate communications, and digital media strategies.
• The role involves developing high-quality content across multiple platforms while ensuring consistency in tone, voice, and brand messaging.

Essential Duties and Responsibilities

• Develop original content for websites, blogs, social media platforms, newsletters, press releases, and marketing campaigns.
• Research industry-related topics to produce accurate, informative, and engaging content.
• Collaborate with marketing, design, and communications teams to align content with brand strategy.
• Edit and proofread content to ensure clarity, grammar accuracy, and consistency.
• Optimize content for SEO and digital performance.
• Develop content calendars and ensure timely delivery of assigned projects.
• Interview subject matter experts to create technical or industry-specific content where required.
• Repurpose existing content into various formats (articles, captions, scripts, email campaigns, etc.).
• Maintain brand voice and ensure messaging consistency across all platforms.
• Monitor content performance metrics and suggest improvements where necessary.

Qualifications

• Bachelor’s Degree in English, Mass Communication, Journalism, Marketing, or a related field.
• 3–5 years’ experience in content writing, copywriting, or a related role.

Technical Skills:

• Strong writing, editing, and proofreading skills.
• Knowledge of SEO principles and keyword research tools.
• Proficiency in Microsoft Office Suite and content management systems (CMS).
• Experience with social media platforms and digital publishing tools.
• Ability to adapt writing style for different audiences and platforms.
• Basic understanding of analytics tools (e.g., Google Analytics) is an advantage.

Soft Skills:

• Excellent communication and storytelling ability.
• Strong research and analytical skills.
• High attention to detail and accuracy.
• Ability to manage multiple projects and meet deadlines.
• Creative thinking and idea generation.
• Ability to work independently and collaboratively in a team environment.

How to Apply

Interested and qualified candidates should send their CV and writing portfolio to: hr@russelsmithgroup.com using the Job title as the subject of the mail.