Content Strategist

  • Full Time
  • Lagos
  • Applications have closed.

Proten International

Proten International is a leading international Human Resource and Management Consulting firm which provides a range of Advisory and Transformation solutions. Our focus is to align every organisation’s activities relating to People, Process and Technology closely with its business strategy and vision.

Job Summary

We are seeking a creative and analytical Content Strategist to develop, execute, and manage content strategies that align with our brand voice and drive engagement, conversion, and business growth. The ideal candidate is a storyteller at heart, skilled in content planning, SEO, messaging architecture, and performance measurement across multiple platforms.

Key Responsibilities

  • Develop and oversee a cohesive content strategy that aligns with marketing and business goals.
  • Conduct audience research to identify content needs, preferences, and behavior.
  • Plan and manage content calendars across web, email, blogs, social media, and other channels.
  • Collaborate with designers, marketing, and comms teams to create high-impact content.
  • Optimize content for SEO and user experience across all platforms.
  • Analyze content performance and use insights to refine strategy.
  • Maintain brand consistency in tone, style, and messaging.
  • Create and maintain a content style guide.
  • Stay current with content marketing trends, platform updates, and industry best practices.

Qualifications

  • Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
  • 3+ years of experience in content strategy, digital marketing, or editorial roles.

Skills & Competencies:

  • Strong writing, editing, and storytelling skills.
  • Excellent knowledge of SEO principles and content optimization.
  • Proficiency with content management systems (e.g. WordPress).
  • Experience with analytics tools (e.g., Google Analytics, Search Console, Meta Analytics, LinkedIn Analytics).
  • Ability to manage communities and projects.
  • Understanding of brand positioning, tone of voice, and user personas.
  • Strong communication and collaboration skills.
  • Strategic thinker with attention to detail.

How to Apply

Interested and qualified candidates should click on the link below to apply online.