Head of Marketing

Global Linkers Limited is a dynamic Human Resources Services company committed to setting the standard for excellence in talent management. Our vision is clear: to be the premier and best-in-class HR partner in Nigeria, Africa, and around the world.

Key Responsibilities

• Develop and execute the company’s overall marketing strategy in line with business and revenue objectives.
• Lead the end-to-end product development and launch process, from product conceptualisation to commercialisation.
• Conduct market research to identify consumer needs, market gaps, trends and new product opportunities.
• Develop product concepts, positioning, value propositions, target markets and go-to-market strategies.
• Work closely with R&D, Production, Quality,  Sales, Procurement and other functions to ensure successful product development and launch.
• Lead product launches, relaunches and market expansion initiatives.
• Develop and manage brand strategies for oral care, skincare and hair care product categories.
• Drive brand awareness, market penetration, customer acquisition and product growth.
• Develop integrated marketing campaigns across digital, traditional, retail and trade channels.
• Monitor market trends, competitor activities, pricing, consumer behaviour and industry developments.
• Develop and manage marketing budgets, ensuring effective allocation and measurable return on investment.
• Track product and brand performance and implement corrective strategies where required.
• Lead and develop the marketing team to deliver agreed business objectives.
• Provide management with regular reports, market intelligence and recommendations on growth opportunities.

Requirements

• Bachelor’s Degree (B.Sc.) in Marketing, Business Administration, Mass Communication or a related field.
• Relevant professional marketing qualifications/certifications will be an advantage.
• Minimum of 8 years’ progressive marketing experience, preferably within the FMCG industry.
• Strong experience in product development and product lifecycle management.
• Demonstrable experience taking products from conceptualisation through development and successful market launch.
• Strong knowledge of Oral Care, Skincare and Hair Care products is highly desirable.
• Proven experience in brand management, go-to-market strategy and market expansion.
• Strong commercial acumen with a track record of delivering measurable marketing and business results.
• Excellent leadership, communication, analytical and strategic thinking skills.
• Ability to work effectively across R&D, Production, Sales, Finance and other business functions.

How to Apply

Interested and qualified candidates should send their Applications to: apply@globallinkersltd.com using “Head of Marketing – FMCG” as the subject of the email.