Product Creative Manager

SabiHR – Circo is rebuilding the creator economy for Africa and emerging markets. As a platform where the product is the brand, Circo’s success depends not only on technology, but on how clearly, consistently, and culturally the product is expressed to creators and audiences globally.

We are entering a critical growth phase and are looking for a senior creative leader to rebuild Circo’s brand from the ground up, embed creative thinking directly into the product, and establish the creative foundation for long-term scale.

Function: Product, Brand, Creative Systems

Reports to: CEO / Head of Product

 

Role Overview

• The Product Creative Manager will own Circo’s end-to-end creative identity across product, brand, social, campaigns, and storytelling.
• This role mirrors product-embedded creative leadership found at platforms such as YouTube, TikTok, Instagram, Spotify, Patreon, and Discord, where creative direction is inseparable from product experience.
• Initially, this is a hands-on, zero-to-one role. Over time, it evolves into a strategic leadership position responsible for building and leading Circo’s internal creative function.

 

Mission Of The Role

• Rebuild Circo’s brand identity and visual language across all touchpoints.
• Translate complex product features into clear, compelling, creator-first narratives.
• Establish creative systems that scale with the product and organisation.
• Build and lead Circo’s internal creative function as the company grows.
• This role requires comfort operating as both an individual contributor and a creative leader.

 

Key Responsibilities

Product Storytelling & Narrative Design:

• Partner with Content and Marketing to translate product features into intuitive, creator-friendly narratives.
• Collaborate with Product and Engineering to design onboarding flows, product tours, explainers, and educational content.

Social & Content Creative Direction:

• Redesign and own Circo’s presence across Instagram, TikTok, YouTube, X, and LinkedIn.
• Build scalable content templates, motion systems, and storytelling formats.
• Develop creator-focused series, announcements, and culturally relevant narratives.

SEO, Editorial & Campaign Creative:

• Establish visual systems for SEO, editorial, and long-form content.
• Design campaign assets for product launches, partnerships, livestreams, and cultural moments.
• Ensure creative relevance across African and global cultural contexts.

Creative Systems & Operations:

• Build asset libraries, workflows, and scalable creative operations.
• Establish review processes, quality standards, and documentation.
• Manage external creative partners and vendors where required.

 

Required Experience

• 7+ years in senior creative, brand, or product design roles.
• Proven experience rebuilding or scaling a brand identity.
• Strong portfolio demonstrating: Brand systems and design language systems (DLS), Product storytelling and UX-adjacent design, Motion and social content systems, and Campaign and launch creative
• Experience in fast-paced, zero-to-one or high-growth environments.
• Strong understanding of global creator culture and African cultural contexts.
• Demonstrated ability to execute independently and scale creative systems over time.

Core Skills:

• Brand architecture and visual identity systems
• Product storytelling and narrative design
• Motion design and animation direction
• Social content systems and formats
• Creative operations and workflow design
• High-level art direction and concepting
• Strong judgment, taste, and cultural intelligence
• Team leadership and mentorship.

 

Why This Role Matters

This is a rare opportunity to:

• Define how a product-led creator platform looks, feels, and communicates globally.
• Build creative systems, not just assets.
• Shape the future of the creator economy in Africa and emerging markets.
• If you thrive at the intersection of product, culture, and systems, this role is for you.

 

Compensation & Benefits

Circo offers a globally aligned compensation package, benchmarked against international tech and creator-economy companies.

• Long-Term Incentive: Long-term incentive for senior hires (where applicable).

 

Benefits & Work Environment

• Fully remote-first with flexible working hours.
• High-autonomy environment with direct access to leadership.
• Opportunity to build a category-defining brand from the ground up.
• Collaborative, ambitious founding team.
• Budget for tools, software, and creative resources.
• Clear growth path as Circo scales globally.

 

Method of Application

Interestedand qualified candidates should:

Click here to apply online